If, however, you are interested in the broader significance of bisuits from a strategic, socio-economic and even philosophical perspective, then read on ...
Through these blogs (or what should probably more properly be termed 'blessays', that is is a series of blog-essays) I will be attempting to illustrate how, through understanding biscuits, we can understand some of the fundamental concepts of competitive strategy. We might even develop a clearer understanding of the human condition and find ourselves closer to answering some of life's bigger questions. Well we might....
Amongst the topics I will be addressing are;
- Why a bourbon cream is a better biscuit than a custard cream (and what this tells us about life ...)
- When is a biscuit not a biscuit? (unravelling the mystery of the transitional biscuits ...)
- Why biscuits have holes in them (and what this tells us about managing stress ...)
- Foil wrapped biscuits (and what this tells us about segregation ...)
- Enrobed versus moulded countlines (and what this tells us about the difference between value and cost ...)
- The economics of digestive biscuit production (and what this tells us about first-mover advantage ...)
- What happened to United Biscuits (and what this tells us about corporate strategy ...)
- Why all bourbon creams are not the same (and what this tells us about cost engineering ...)
- Kimberly, Mikado and Coconut Creams (and what this tells us about what it means to be Irish ...)
- Wagon Wheels, Hobnobs and Iced Gems (and what this tells us about innovation ...
- What Cream Crackers and Beer have in common (and what this tells us about chaos ...)
If any of these topics sound like they might interest you, please sign-up and follow the blog -- I won't let you down!
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